Well, local right-wing ideologue and talk show host Dana Loesch is horrified at this assault on poor Beck. She apparently thinks companies should be forced to advertise on this program, whether they want to or not. Since launching a boycott is so clearly an "attack on free speech," she naturally proposes, get this, a boycott of the companies who stopped advertising on Beck's program! It makes perfect sense, at least according to the It's OK if You're a Teabagger code of ethics that Loesch lives by.
Still, it is sad to hear that Loesch won't be able to shop at Wal-Mart anymore. I'd assume, since she is a person of such moral fortitude, that she will also make sure that none of these companies advertise during her radio program.