Hennessy first writes (on Oct. 2), "Gina will be a guest on Jon Stewart (Comedy Central) on Monday. Don't miss it! Make this the most watched program in Comedy Central history."
Then, the next day, he claims, "Gina Loudon, intellectual property owner of the Buycott, will be Jon Stewart's guest on The Daily Show on Comedy Central at 10:00 p.m...Let's make sure Gina has a HUGE victory to report."
Finally, on Monday, the day of the the supposed show where Loudon would be a guest, Hennessy again claims, "DON'T MISS GINA ON THE DAILY SHOW AT 10:00!!! She will have a fascinating story to tell Jon Stewart."
But of course the actual guest on Monday's program was Sarah Vowell, and if you watch the full episode you'll see that Loudon is nowhere to be seen. Furthermore, you can see in the pictures that Loudon sent Hennessy that Wyatt Cenac was at the Buycott filming a segment for the show, no doubt for future ridicule.
So to sum up, Hennessy begged all of his followers to make Monday "the most watched episode in Comedy Central history" believing that Loudon was going to be a guest. Considering that the numbers at tea party events have been dropping dramatically lately, I think the teabaggers might want to consider replacing Hennessy as their official leader.
Update: I initially wrote that Loudon must have been fooled about being a guest. However, an interview posted Monday on Jo Mannies' blog reveals that Loudon already knew that the interview was with Cenac and that it wouldn't be airing on the 5th. This raises the question, "Why was Bill Hennessy so uninformed?" Didn't he talk to Loudon? The guy seems to be pretty out-of-it to be called the leader of the local tea party movement.